Major NY

Major NY is a boutique cannabis brand entering New York’s legal retail market, where early placement and buyer trust are critical to long-term success. The objective was to secure initial shelf space efficiently by introducing the brand directly to qualified dispensary owners and buyers in a focused, high-intent setting.

Rather than relying on broad outreach, The HLP DSK used a targeted B2B event model to accelerate decision-making and shorten the sales cycle.

PHASE ONE

Challenge

  • Gaining buyer attention in a crowded retail environment
  • Establishing credibility as a new boutique brand
  • Converting interest into purchase orders within a limited timeframe
  • Managing early expansion without overextending operational capacity
PHASE TWO

Strategy

The HLP DSK implemented a focused B2B rollout strategy designed to prioritize quality placements over volume.
Key strategic priorities included:
1. Curating a buyer list aligned with the brand’s positioning
2. Creating a controlled environment for education and relationship-building
3. Positioning Major NY as retail-ready and operationally sound
4. Driving timely purchasing decisions through direct engagement

Execution

B2B Brand Debut Event

  • Coordinated a dedicated B2B event inviting 15+ dispensary owners and buyers
  • Presented the brand story, product lineup, and retail value proposition
  • Facilitated direct conversations between buyers and the brand team

 

Retail Conversion Support

  • Followed up with interested buyers post-event
  • Supported onboarding conversations to move from interest to purchase
  • Maintained communication to align expectations around ordering and timing

Results

  • 10 new store purchase orders closed within 6 weeks
  • Secured early retail placement with aligned dispensary partners
  • Established initial market presence without overexpansion
  • Created a foundation for future reorder and expansion efforts

Key Takeaways

  • Smaller, targeted B2B events can outperform broad outreach
  • Buyer alignment matters more than buyer volume
  • Direct engagement accelerates trust and purchasing decisions
  • Controlled rollouts support healthier long-term growth

The HLP DSK helped Major NY successfully enter the New York retail market through a targeted B2B strategy that converted buyer interest into concrete purchase orders, positioning the brand for sustainable expansion.