The HLP DSK is a full-service cannabis marketing, partnerships, and growth agency.

We build brands, grow audiences, and create strategic partnerships that move the cannabis ecosystem forward.

Our work spans branding, digital marketing, sales support, white-label brand development, and partnership brokering, designed to drive both B2C engagement and B2B expansion across dispensaries, brands, venues, and culture.

We specialize in translating cannabis culture into compliant, high-impact growth strategies. By combining grassroots authenticity with disciplined execution, we help operators scale sustainably within regulated markets while remaining culturally fluent and commercially effective.

Our Mission

To elevate the cannabis ecosystem by connecting culture, commerce, and community through authentic partnerships and measurable growth.

Our Vision

We bridge grassroots credibility with sharp strategy to deliver bold, compliant, and culturally aligned cannabis experiences. From hands-on influence to disruptive creative, we speak the language of both the culture and the regulation.

Our Team

The HLP DSK is led by experienced operators, strategists, and cultural architects with deep roots in cannabis, media, retail, and experiential marketing.

Our team brings decades of experience building brands, launching markets, and creating revenue-driving programs for both emerging and established operators.

We combine strategic discipline with cultural fluency—understanding not just how the cannabis industry works, but how it moves.

The HLP DSK Team exists to do one thing exceptionally well: connect the right people, build the right strategies, and turn culture into sustainable growth.

Joe

Head of Marketing

Joe has worked across cannabis, culture, and media since 2012, helping legacy brands enter legal markets through content, events, and partnerships, drawing on deep experience in storytelling, audience development, and cultural strategy.

Krista

Head of Partnerships

Krista is a growth and retail strategist shaping New York’s legal cannabis market, leading expansion, partnerships, and retail programs informed by experience with brands and a focus on scalable, driven execution.

Lingo

Head of Culture

Lingo is a cultural marketer with deep roots in music and artist development, delivering culturally fluent cannabis campaigns that connect brands to audiences through authentic influence, creative strategy, and disciplined digital execution.

Shauna

Head of Strategy

Shauna is a brand & digital strategist who builds scalable marketing and customer experience systems across cannabis, culture, and retail, supporting growth, partnerships, and execution for emerging & established organizations.