Budcracker Blvd.

Budcracker Blvd. entered the New York legal market as a boutique brand seeking both initial retail placement and longer-term account stability. In addition to securing shelf space, the brand needed support driving early sell-through and managing operational realities such as delayed payments from retail partners.

The HLP DSK approached this engagement with a hybrid sales and activation strategy, combining B2B events, direct buyer engagement, and consumer-facing activations to support both revenue and relationship management.

PHASE ONE

Challenge

  • Gaining buyer attention in a competitive retail environment
  • Converting early interest into confirmed purchase orders
  • Supporting sell-through to encourage reorders
  • Building strong relationships with marquee dispensaries
  • Managing delayed payments without damaging retail relationships
PHASE TWO

Strategy

The HLP DSK implemented a multi-layered sales approach designed to address placement, performance, and sustainability.

Key strategic pillars:

1. Using B2B events to introduce the brand to qualified buyers
2. Reinforcing buyer confidence through direct, one-on-one engagement
3. Supporting retail performance through B2C activations
4. Protecting brand cash flow through proactive collections support

Execution

B2B Buyer Events

  • Coordinated B2B events inviting 15+ dispensary owners and buyers
  • Presented Budcracker Blvd.’s brand story, product lineup, and retail value proposition
  • Facilitated direct conversations to accelerate purchasing decisions

 

1-on-1 Buyer Meetings & Sampling

  • Organized individual meetings with buyers at marquee dispensaries
  • Delivered product samples directly to decision-makers
  • Addressed buyer-specific questions around pricing, velocity, and reorder cadence

 

B2C Activations

  • Supported consumer-facing activations to drive product awareness
  • Used live engagement to support sell-through at retail locations
  • Reinforced brand visibility post-placement

 

Collections & Account Support

  • Assisted with collections for late-paying retail accounts
  • Helped maintain professional communication while preserving relationships
  • Supported financial stability without disrupting retail partnerships

Results

  • 10 new store purchase orders closed within 6 weeks
  • Secured placement in marquee dispensary locations
  • Improved sell-through through coordinated B2C activations
  • Strengthened buyer relationships through direct engagement
  • Supported cash flow by addressing delayed payments proactively

Key Takeaways

  • Combining B2B and B2C strategies strengthens retail performance
  • One-on-one buyer engagement builds trust and accelerates reorders
  • Sell-through support is essential for long-term retail success
  • Operational support, including collections, protects brand sustainability

The HLP DSK helped Budcracker Blvd. establish a strong retail footprint in New York while supporting both sales velocity and operational stability. By integrating B2B events, direct buyer engagement, consumer activations, and account support, Budcracker Blvd. built a foundation for sustainable growth in a competitive market.