GOOD GRADES
Good Grades is a New York cannabis brand and retailer operating in a competitive market where digital ordering platforms directly impact revenue. Prior to engagement, the brand experienced performance volatility due to inconsistent third-party management and under-optimized platform presence.
Challenge
- Weedmaps orders were underperforming relative to visibility
- Leafly presence had effectively collapsed, dropping from ~120 monthly orders to zero
- Creative assets were inconsistent and not platform-optimized
- Brand partnerships and inventory leverage were underutilized
PHASE TWO
Strategy
1. Platform-specific optimization for Weedmaps and Leafly
2. New creative assets aligned to in-app conversion behavior
3. Re-establishing brand presence and credibility on Leafly
4. Leveraging partnerships to secure favorable rates and exclusive opportunities
Execution
- Introduced new operational processes and creative assets in July 2025
- Optimized Weedmaps menu structure, imagery, and promotions
- Fully reactivated and rebuilt the Leafly page after prior mismanagement
- Negotiated favorable platform rates and secured exclusive inventory opportunities
- Secured an exclusive event sponsorship with Girls Love Karaoke
Produced branded Instagram content series including:
- Weekly Report Card
- 3 Things I Can’t Smoke Without
Results
53% increase in Weedmaps orders month-over-month
June: 51 orders
July: 96 orders
- Leafly orders recovered from 0 to active recurring volume
- Restored platform credibility and sales channel diversification
- Expanded brand presence through events and social content
Key Takeaways
- Platform recovery is possible with correct execution
- Creative tailored to platform behavior outperforms generic assets
- Strategic partnerships unlock both revenue and visibility
