It's Hemp

ItsHemp.in operated in one of the most restrictive and misunderstood cannabis-adjacent markets globally. Organic visibility was limited, competition was fragmented, and traditional SEO approaches were slow to gain traction due to sandbox effects and regulatory sensitivity.

The objective was to rapidly scale organic traffic and keyword visibility while building defensible topical authority in hemp and CBD space. With access to a large network of licensed retailers, The HLP DSK positioned B2B events as the primary catalyst for buyer engagement and conversion.

PHASE ONE

Challenge

  • Low baseline organic traffic
  • Highly nuanced legal and cultural search environment
  • Competitors overlooking specific long-tail queries
  • Slow authority growth using conventional SEO methods
  • Need to balance informational education with eCommerce conversion
PHASE TWO

Strategy

The HLP DSK implemented an aggressive topical authority strategy designed to bypass sandbox delays and dominate underserved long-tail search demand.
Key strategic pillars included:
1. Accelerating trust using aged, niche-relevant domains
2. Owning long-tail, specific hemp and CBD queries
3. Structuring content into tightly themed topical clusters
4. Blending informational authority with transactional intent

Execution

Aged Domain Network Deployment

  • Acquired and repurposed 25 clean, niche-relevant expired domains
  • Selected domains based on:
    • Strong topical Trust Flow in wellness, cannabis, and edibles
    • Clean backlink profiles with no toxic anchors
    • Focused TLDs or backlink history
    • Pre-existing organic traction and aged authority
  • Rebuilt each domain as a focused content mini-hub interlinking to ItsHemp

 

Keyword Research & Mapping

  • Built a master keyword map of 18,000+ long-tail search queries across:
    • CBD legality and regulations
    • Hemp edibles, allergies, and side effects
    • State-specific hemp policies
    • Medical and recreational FAQs
    • Brand and product-based searches
    • Informational buyer-journey queries
    • Long-tail eCommerce keywords

 

Topical Content Deployment

  • Published 30–40 SEO-optimized articles per domain
  • Structured content around topical clusters with:
    • Contextual anchor-text links
    • FAQ-rich educational content
    • Product-use guides, reviews, and comparisons
  • Optimized ItsHemp for:
    • Schema markup
    • Internal linking and navigation silos
    • UX improvements and conversion-focused copy

 

Link Funnel & Authority Distribution

  • Implemented controlled authority flow using:
    • Contextual dofollow links from aged domains
    • Cluster-based authority handoff
    • Selective, staggered 301 redirects from high-performing pages
    • Keyword-driven internal navigation silos

Results

Organic Traffic Growth

  • September 2023: ~500 monthly organic visitors
  • October 2024: 21,177 monthly organic visitors
  • Growth: 4,200%+ increase (Verified via Ubersuggest Analytics)

 

Keyword Visibility

  • Total ranking keywords: 18,446+
    • Top-ranking examples include:
      • hemp oil allergic reaction — Rank #1
      • is bhang legal — Rank #3
      • poolan — Rank #2
      • edible — Rank #8
      • hempstore — Rank #9

Top-Performing Pages

  • /blog/what-is-hemp-allergy/
  • /product-category/cbd/cbd-edibles/
  • /shop/
  • /poolan/

Key Takeaways

  • Long-tail queries represent massive untapped demand
  • Aged domain authority dramatically accelerates ranking timelines
  • Topical clustering outperforms isolated content production
  • Informational content can drive transactional growth when structured correctly
  • Controlled authority funnels reduce risk while maximizing SEO leverage

In under 12 months, The HLP DSK helped ItsHemp.in evolve from a low-traffic informational site into a leading organic traffic hub in the hemp category, ranking for 18,000+ keywords and attracting 21,000+ monthly organic users, with continued growth projected beyond Q4 2024.