Nuna Harvest
Nuna Harvest sought to increase brand visibility and customer engagement during the summer season by meeting customers where culture, community, and lifestyle intersect. Rather than relying solely on digital outreach, the goal was to establish an in-person presence that would strengthen brand recognition and support downstream purchasing behavior.
Rucker Park, offered the opportunity to engage a high-volume, highly relevant audience in an authentic, community-forward environment.
Challenge
- Cutting through seasonal noise during peak summer activity
- Reaching new customers outside traditional retail touchpoints
- Creating live experiences that felt organic, not promotional
- Translating event visibility into sustained brand awareness
PHASE TWO
Strategy
The HLP DSK implemented a summer-long live event series designed to prioritize visibility, repetition, and cultural relevance.
Key strategic priorities included:
1. Consistent presence rather than one-off activations
2. Community-aligned programming tied to location and audience
3. Brand-forward activations that felt natural within the environment
Execution
- Managed a recurring summer event series at Rucker Park
- Coordinated on-site activations and brand presence
- Supported event logistics, staffing, and execution
- Ensured consistent brand representation across all touchpoints
Results
- Increased brand visibility through repeated exposure in a high-traffic environment
- Strengthened brand association with culture and community
- Expanded reach to new customers outside traditional dispensary settings
Key Takeaways
- Repetition builds recognition more effectively than single events
- Cultural alignment increases audience receptivity
- Live events are effective top-of-funnel acquisition tools
The HLP DSK helped Nuna Harvest establish a recognizable summer presence through live events, strengthening community connection and supporting longer-term brand growth.
